Photography by Chloe Campbell
Annabel Boom
Spritzy
Located in the vibrant streets of London, Spritzy is more than a skincare brand—it’s Annabel’s personal odyssey of resilience, transformation and a deep-rooted connection to nature. At the heart of this journey is a founder who turned her own skin struggles into an approach for mindful beauty.
"Born of Battles, Rooted in Nature:
Redefining Beauty with Heart and Soul"
What began as a battle with irritation became a quest for solutions, resulting in the carefully crafted, high performing formulations that define Spritzy today. It’s a story of innovation and perseverance, showing how personal challenges can blossom into a brand renowned for its gentle yet effective approach to skincare.
Annabel’s journey began with a simple desire: to soothe her own skin. Her background in the food industry gave her a unique perspective on ingredients and their synergy. “I approached skincare the same way I thought about food,” she explains. “It’s about quality ingredients, careful preparation, and understanding of what truly nourishes us.”
This philosophy gave rise to a profound question at the heart of Spritzy: “What are you feeding your skin?” Annabel challenges us to rethink skincare as we do nutrition— we’re not asking people to become skincare obsessives,” she emphasises, “It’s about being thoughtful and intentional with what you put on your skin, just as you would be mindful of what you eat.”
What started as a personal journey for natural remedies gradually evolved into something far bigger: a brand with a mission to simplify skincare without compromising results.
A Dance Between Science and Nature
While Spritzy’s foundation is rooted in nature’s simplicity, Annabel’s approach is anything but naive. With a diploma in natural skincare, she formulates each product with the precision of a botanist, creating a quiet symphony of ingredients that work in harmony. Each product strikes a delicate balance between active botanicals that heal, soothe and rejuvenate—all while respecting the skin’s fragile ecosystem.
The result is skincare that’s not just kind to your skin but backed by thoughtful purposeful formulation. Annabel’s vision is to let nature lead, blending its timeless wisdom with modern innovation.
Spritzy stands firmly against the growing trend of overly complicated skincare routines. “More products don’t equal better skin,” Annabel says. Instead, she advocates for a streamlined approach, built on fewer but more effective products. “When you harness the pure and potent power of nature,” she explains, “you often find you need less.” This less-is-more philosophy defines Spritzy’s approach, challenging the excess and waste often found in the beauty industry.
Sustainability: A Love Letter to the Earth
For Annabel, sustainability isn’t just an afterthought—it’s the heartbeat of Spritzy. Every step of the process, from soil to shelf, honours the Earth. Her husband, Omar, designed Spritzy’s packaging to be as intentional as the formulations themselves: refillable glass bottles that are as elegant as they are eco-conscious.
“Sustainability isn’t just a priority,” Annabel says. “It’s a way of living—one that honors nature by giving back as much as we take.”
This commitment, however, hasn’t been without its challenges. “Convincing people to shift away from synthetic skincare’s quick fixes isn’t easy,” Annabel admits. In a world of instant gratification, the slow beauty movement can feel radical. But her unwavering belief in natural ingredients—those that heal from within rather than simply mask the problem—has set Spritzy apart.
Annabel embraces the long game, confident that patience and integrity will prevail. It’s this dedication to mindful beauty that positions Spritzy as a leader in creating meaningful change in an industry that often overlooks the quiet power of simplicity and sustainability.
Spritzy isn’t just a brand; it’s a movement—one that cultivates not only healthier skin but a healthier planet. Annabel threads her values into every aspect of the business. From partnerships with ocean conservation organizations like Neptune’s Pirates to supporting NHS charities, Spritzy is committed to giving back.
For Annabel, generosity isn’t an add-on—it’s a core value. She believes true beauty should be transformative, kind, and ever mindful of the world we inhabit.
A Future of Hope
As she looks toward the future, Annabel dreams of a world where brands—big and small—hold themselves to higher standards. “Imagine a world where integrity isn’t the exception, but the rule,” she says. Her vision is one of global conscious consumerism, where beauty is no longer synonymous with vanity but with health, harmony and a profound respect for both our bodies and our environment. Through Spritzy, Annabel offers more than skincare; she offers a way of living that nurtures the skin, sustains balance and celebrates the deep connection between people and the planet. Each bottle contains more than a product—it holds a promise: that beauty can be a path to wholeness, if only we slow down and let nature lead the way.
The full story appears in our upcoming Meaning Living special